How much should I charge?

Pricing can be daunting.

How do I know how much someone would be willing to pay for what I’ve created?

Here’s the truth: pricing is less about perfection and more about iteration.

The key is thinking strategically, testing, and adapting as you learn more about
your market.

So how do we do that exactly?

Let’s dive into some practical ways to approach pricing your business from day one.

Consider the problem you are solving for your customer and how much easier, faster, or better your product makes their life. 

• How much time are you saving them?

• How much money are you saving them?

• How are you reducing the effort it takes to achieve important output?
  

This will help you determine your solution's worth to your customer.

If your solution helps someone recover five hours a week, what’s that time worth?

Are you replacing an alternative that costs more, like hiring someone or buying a pricier product?

Customers pay for outcomes.

So you want to make sure you are illustrating the transformation your product or service will provide them.

And even if you’re unsure, don’t overthink it.

Just start, test, and iterate.

While always focusing on aligning your price to the value your product or service delivers. 

Simplicity wins. Especially when you are unsure of where you are going or what the market is willing to tolerate. 

So don’t be afraid to throw something at the wall.

You won’t have an idea of what or how you should be charging in the beginning.

Because you haven’t collected any information yet.

Flexibility lets you adapt to what the market tells you.

By starting simple, you leave yourself the opportunity to adjust based
on the feedback you receive.

Which is so important when you are still figuring things out.

When you’re just starting, pricing is a process.

Instead of agonizing over the perfect number, test it first.

Offer your price to a small group and see how they react. 

• Did they hesitate or balk? 

• Did they say yes quickly?

• Does someone else have to get involved in the decision?
  

These are all clues that let you know how your pricing is being received.

If the price feels too high, customers might push back or look for alternatives.

If they say yes, quickly, could you be charging more?

If someone else needs to get involved, are you talking to the wrong person?

Pricing isn’t about getting it right the first time—it’s about learning and refining until you hit the sweet spot.

Where you and the market are aligned in the value of your offer.

I’ve changed our pricing several times while building TeachOne.

From a product subscription type model.

To a true services contract model.

That is the process of pricing your product or service.

It's a sequence of constant iteration.

To figure out what works for you and the market.

So keep your mind open to ultimately what your pricing can be and build tests to either prove or invalidate what you believe.

It’s not about knowing all the answers upfront; it’s about being willing to learn, adapt, and improve.

By focusing on the value you create, keeping your pricing structure simple, and treating each interaction as a learning opportunity, you’ll build a strategy that grows with your business.

That being said. 

What are you waiting for? 




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